Cookies, web tracking and web analytics

ZEISS uses cookies and similar technologies (hereinafter referred to as only "cookies") for various purposes. Cookies are text files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone, etc.).

Information can be stored in cookies that arises in connection with the respective end device. The purpose of use depends on the type of cookie in question. The cookies used are divided into the following categories.

Technically necessary cookies

Technically necessary cookies are required for basic functionalities of a website, e.g. for storing their consent or refusal for the use of cookies, language selection for the website, access to password-protected areas, shopping cart functionalities and the like. The data processing is based on our legitimate interest according to Art. 6(1)(f) GDPR.

Statistics cookies

Cookies of this category record statistical information about your visit in order to optimize the performance of the website based on your anonymized user behavior, e.g. which web pages are visited how often, from which pages of origin the website visitors come, how short or long are the loading times and the like. This data processing is based on your consent according to Art. 6(1)(a) GDPR.

Functional cookies

Cookies in this category enable us to provide advanced functions. These functions may be provided by us or by third-party providers whose services we have integrated on our pages. If you do not allow these technologies, some or all of these services may not work as intended. Functional cookies are used, for example, to enable certain website features such as playing videos or embedding a map service. These cookies collect anonymized information, they cannot track your movements on other websites. This data processing is based on your consent according to Art. 6(1)(a) GDPR.

Marketing cookies

Cookies in this category help us to personalize the user experience on our website. To this end, we use third-party tools to collect information and gain insights into target groups so that we can offer content that is more relevant to the user and their interests. This data is also used to measure the effectiveness of advertising campaigns. These cookies are set by the respective third parties and are able to track your browser across other websites, collect personal information about you, track visits and individual activity on websites to create personalized profiles. The data may be shared with third parties, such as advertisers, and used to display targeted advertisements. This data processing is based on your consent pursuant to Art. 6(1)(a) GDPR.